About Barry Sinrod About Ken Berwitz
Barry Sinrod has been a respected leader in the marketing and research community for nearly 40 years, conducting surveys for many of the leading corporations, and The Hopelessly Partisan Guide to American Politicsis his 10th book. He currently writes a weekly column for the Boca Raton News and does speaking engagements and various media appearances as he is needed.
Statistics have always been an important part of Barry's life as evidenced by his marriage at age 20 to his love Shelly (also 20 at the time) for more than 43+ years. They went on to have a wonderful family which consists of daughter Jodey and her husband David who are nearing 20 years of marriage and 3 wonderful grandchildren, Alex, Cole and Jessie. Daughter Marlo is married to Jordan for nearly 15 years and they have given Barry and Shelly three more grandchildren Chase, Landon and Kylie. Son Blake will soon marry Julie who will join the family with her son Jake (13), who will become grandchild, lucky number 7 for the Sinrod's.
As a Floridian and ardent supporter of the Democratic Party he is hoping that statistics will fall his way in the upcoming elections. He does not know if his vote was counted in 2000 or 2004.
Ken Berwitz is the President of Ken Berwitz Marketing Research (KBMR), a qualitative consulting firm located in Marlboro, New Jersey. He is also President and co-owner of National Qualitative Centers, Inc. (NQC), a qualitative research facility with offices in downtown Chicago, as well as a founding member of the Qualitative Research Consultant's Association (QRCA).
Ken has been involved in creative research, both qualitative and quantitative, for over 35 years. During this time he has written articles about research and spoken before many groups. As might be expected, he has maintained an avid interest in politics throughout this period.
A native New Yorker, Ken lives in New Jersey with his wife Arleen. Their two sons, Scott and Josh, have flown the nest and both live in Manhattan.
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Welcome to one of the very few blogs that features both sides of the issues, sometimes with a "twist of humor" but sometimes seriously too.
We are dedicated to getting to the bottom of all partisanship, from fun issues like whether more Republicans or Democrats pee in the shower, to serious issues like the war, immigration, the upcoming election and administration policies. Nothing is sacred and nothing is out of bounds.
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